Antala · Nelson, New Zealand
From sensor to cloud
I design connected embedded devices for environments where they have to work: in the air, at sea and beyond reliable coverage. Electronics and RF, embedded Linux and firmware, the test automation that proves it works, and the software that makes sense of the data. And I help shape the strategy around them.
Talk through your projectWhere I work
- Aviation
- Marine
- Mission-critical communications
- RF & wireless
- Remote & off-grid
What I do
Embedded Linux
Board bring-up and Yocto builds for NXP i.MX processors, through to production images.
i.MX6 · i.MX8 · i.MX95 · Yocto
Low-power wireless
Bluetooth LE and Wi-Fi devices built on Zephyr and vendor SDKs.
Zephyr · Nordic nRF · ESP32 · Raspberry Pi Pico
RF, SDR & cellular
Software-defined radio, cellular and satellite links, and measuring how they really perform.
SDR · LTE · satellite · hybrid links
Electronic hardware
Analog and digital circuit design and PCB layout, simulated before boards are built.
KiCad · LTspice
Analog designTest automation
Automated test for complex products, so every build and every unit is checked the same way, from development through to production.
Python · CI/CD
Software & data
Desktop, mobile and analysis software that pairs with the hardware, plus edge AI, models and dashboards that turn field data into decisions.
C · Go · Python · TypeScript · Flutter · Grafana
Strategy as well as engineering
The most expensive mistakes are made before any design starts. I work with leadership teams on the decisions around the engineering, as well as the engineering itself.
More on consulting- Technology road-mapping and platform strategy
- Credible technical cases for investors and funding rounds
- Engineering team structure and process
- Quality systems and ISO certification
- Customer support that scales with the product
“We have contracted the services of Toby Bailey from Antala for the last few years on a semi-permanent basis. Toby has a skill set that is quite unique in our area and has contributed significantly to our company both strategically and in design.”
“Toby approached our projects with a very methodical and thorough aptitude. His expertise with project management, combined with his extensive technical experience and knowledge resulted in our projects being completed successfully on budget and on time.”
20+ years, chip to product
I've designed integrated circuits, run engineering teams for Fortune 500 companies, sat on boards and started from day one with start-ups. Now, as Antala, I work directly with companies that need someone who can see the whole system, from the sensor to the dashboard.
More about me
Have a hard problem?
Tell me about it. A first conversation is free, and I'll tell you honestly whether I'm the right person for it.
Get in touch